What is common between Sprite and Sania Mirza? The no nonsense attitude. So I was not surprised but when Sprite brand managers announced that Sania Mirza is their new brand ambassodar. Sania's approach towards the direct speech, which sometimes provokes controversies, is just the thing Sprite has been portraying in their "Baki Sab Bakwas" ads. I personally think that these would be great advertisements and they will further shape up Sania's celebrity status. While Sania would continue telling media that I am more concerned and focused on my tennis career but yes I don't mind doing television ads that portray a certain type of image.
Mr.Vikas Gupta, Vice President Marketing of Coca-Cola India said "yes, Sprite is a no nonsense brand - with an in- your-face and chilled out approach to life. Our communication has always exalted the brand as the thirst quencher, and baaki sab bakwaas. The current commercial retains this theme, yet interestingly incorporates Sania Mirza into the story."
Sania Mirza has become more of an attraction to her millions of fans who are rather interested in the skimpy dresses she wears both on the tennis courts and off the courts. So what do you do with some one so sexy yet clean?
She has won a million hearts in a country where Tennis wasn't anything beyond Leander Paes and Mahesh Bhupati. One normal girl with an attractive figure and skills made it to the news every time she played. She won or lost wasn't the matter.
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